Noah Rooney

About Noah Rooney

A senior operations executive with 17 years of Digital Advertising experience, with a focus on Advertising Operations, Advertiser and Publishers sales, management, and business strategy while continuously keeping track of new trends and technologies. While also having a deep knowledge of programmatic, client relations, yield optimization, mediation, trading desks, ad exchanges, ad servers, DSP/SSP’s, and DMP’s for Video Streaming, Display Banners, and Digital Out-Of-Home (DOOH). Visionary problem solver and manager who develops teams to be effective operators, communicators, and subject matter experts.

Experience

1. Vice President of Ad Operations

   Lamark

   Dec 2024 — Present

   Highlight: Launched the LM Supply programmatic department, building strategy, operational infrastructure, partner integrations, and monetization frameworks; scaled revenue to $1M+ by month three and sustained $600K+ monthly run-rate thereafter- Directed end-to-end programmatic campaign operations across CTV, Display, OLV, OTT, Audio, and DOOH, including trafficking, optimization, pacing, troubleshooting, and performance reporting- Partnered with Sales, Client Services, Analytics, Product, and Engineering to align go-to-market and operational workflows, reducing campaign launch timelines by 38% and workload by 16%- Managed strategic partnerships and integrations with major SSPs, DSPs, and curation platforms, including Xandr, PubMatic, Index Exchange, Basis, Viant, and Simpli.fi, enabling direct and programmatic deal activation across channels- Drove 29% revenue growth through data-driven optimization, PMP strategy, inventory forecasting, yield management, and marketplace trend analysis- Evaluated and implemented new ad tech platforms, measurement tools, and CTV solutions to improve delivery performance, reporting accuracy, and competitive positioning.

Education

• UCLA

  B.A., History, Anthropology

  2007 — 2009

Skills

• Time Management
• SEO
• Sem
• Publishing
• Team Management
• Video Advertising
• Team Leadership
• Digital Video
• Email Marketing
• Social Media
• Digital Media
• Web Marketing
• Customer Service
• Ad Networks
• Online Marketing
• Facebook
• Google Analytics
• Media Planning
• Ad Optimization
• Search Engine Marketing (Sem)
• Video
• Interactive Marketing
• Digital Marketing
• Digital Strategy
• Mobile Marketing
• Lead Generation
• Media Buying
• Copywriting
• Affiliate Marketing
• Social Media Marketing
• Content Strategy
• Web Analytics
• Integrated Marketing
• New Media
• Advertising
• Online Video Marketing
• Youtube
• Creative Development
• Online Advertising
• Creative Direction