Noah B Clark
Lead Media Buyer @The Social Rook | Founder CMC Social | Facebook & Google Ads Growth Marketer for E-commerce Businesses | Proud NC Air National Guardsmen
- Role
- Lead Media Buyer at The Social Rook
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Noah B Clark
I am an Information Technology professional, Air National Guardsman, and lifelong learner…
Experience
Lead Media Buyer
Sep 2022 — Present · Charlotte, NC, US
As the Lead Media Buyer at The Social Rook, a digital growth agency specializing in e-commerce brands, I manage high-impact advertising campaigns across Meta (Facebook/Instagram) and Google Ads platforms. My role blends strategic media buying with technical leadership to drive scalable performance for DTC and retail clients.Key responsibilities:Develop, execute, and optimize full-funnel paid media strategies across Facebook, Instagram, Google Search, Shopping, and YouTube.Own account architecture, creative strategy alignment, and ROAS optimization across multiple six- and seven-figure monthly ad spend clients.Oversee all ad tech operations including pixel/server-side tracking, analytics, and event testing (GA4, GTM, Meta CAPI, conversion APIs).Manage the agency’s internal IT systems and support infrastructure, ensuring ad platforms and tech stacks are fully operational and data-driven.Collaborate cross-functionally with designers, CRO specialists, and copywriters to ensure brand messaging is aligned with performance goals.My focus is not only on media buying execution but also on building a streamlined, reliable ad tech foundation that fuels sustainable brand growth.
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