Noelle Newbold

About Noelle Newbold

I lead creative teams that turn complex brand and product strategies into cohesive, high-impact experiences. My focus is building the creative systems that align storytelling, design, and performance—scaling great work without losing craft.I’ve led global creative for Google, Spotify, Airbnb, and Cash App, shaping brand systems, e-commerce experiences, performance marketing, and product launch storytelling. I bridge creative vision with operational clarity, guiding teams and partners to deliver work that’s both beautifully made and measurably effective. I’m well-versed in discussing efficiency gains through automation, AI, and governance levers that strengthen creative quality and output at scale.As BASIC/DEPT\'s Google Pod GCD, I led design, e-commerce, and brand for our portfolio of Google clients—including product launches for hardware, winning our first Gmail brand campaign and brand content retainer, plus helping define Google’s Brand Guidelines (wearables & retail). I’m told by my former CEO that I “lead clients to ideas that make them feel equally surprised, satisfied and heard.” In-house at Spotify, I shaped Premium’s sub-brand while leading Performance Marketing and BTL global campaigns across 11+ markets. Earlier, I helped shape Nike+ FuelBand’s UX and visual design—and won the Cannes Lions Titanium Grand Prix. I lead with no ego, think strategically, and foster a collaborative culture. Also—a happy, pragmatic, quirky creative nerd.TOP SKILLSCross-functional LeadershipDesign Thinking & CraftCreative & Design DirectionExperience Design (XD)Brand Building & StorytellingDigital Campaigns, MarketingScaling Campaigns & BrandingBrand Strategy & PartnershipsE-CommerceProduct LaunchesAdditional Experience In: Influencing Product Design Digital Retail ExperiencesArt DirectionDesign SystemsPerformance MarketingTHOUGHT LEADERSHIPPublished articles in Campaign Magazine and LBB on creativity, brand building, and workplace culture. Featured in an interview series on AI and creativity.BEYOND THE OFFICEYou’ll find me at The Whitney, in a university class (caught one with Milton Glaser at SVA, and more recently, AI at Stanford), or on a run to reset. Mornings start with Wired, trend reports, and industry news. Evenings? Helping my kids with their art—just not their math.

Experience

1. Director, Brand Design

   Gen

   Feb 2026 — Present

   A few of our brands: Lifelock, Norton, Reputation Defender, Avast, MoneyLion

Education

• Hunter College

  City/Urban, Community and Regional Planning

  2000 — 2000

• Upright Citizens Brigade

  Improv Comedy

  2016 — 2016

• Utah State University

  Bachelor of Fine Arts - BFA

  2001 — 2002

Skills

• Graphic Design
• Branding & Identity
• Web Design
• Brochures
• Art Direction
• User Interface Design
• Page Layout
• Creative Strategy
• Interactive Advertising
• Layout
• Adobe Creative Suite
• Digital Strategy
• Digital Media
• Graphics
• Packaging
• User Experience
• Art
• Branding
• Photoshop
• Digital Marketing
• Creative Direction
• Typography
• Advertising
• Magazines
• Interaction Design
• Product Design
• Photography
• Brand Development
• Concept Development
• Integrated Marketing