Nicholas McKay
Driving Licensing Revenue Growth & Brand Strategy | Collegiate & Professional Sports Merchandising | Strategic Partnerships & Compliance | Team Builder
- Role
- Licensing Director at Jardine Associates
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Nicholas McKay
As a Licensing Director with expertise in brand strategy, licensing revenue growth…
Experience
Licensing Director
May 2022 — Present · Kansas City, MO, US
Developed the Vault and Vintage product assortment by aligning manufacturing standards, coordinating with the art team on brand compliance, and launching in August 2024 to generate $110K in initial revenue- Expanded e-commerce licensing strategy through partnerships with Fanatics, Rally House, and licensee-driven Shopify platform, strengthening online sales and brand presence- Managed over 100 licensing agreements in collaboration with CLC and university partners to drive revenue, enhance brand visibility, and ensure compliance with trademark guidelines- Coordinated championship and game-day merchandise licensing programs across institutions, upholding brand guidelines and quality standards with annual sales exceeding $100K- Ensured adherence to NIL regulations by attending industry trainings and supporting licensee opportunities for student-athletes to enhance compliance and market expansion- Optimized contract management processes, reducing internal document retrieval times by 50% and ensuring audit compliance using robust computer knowledge- Enhanced supplier social compliance by refreshing Jardine’s audit program, increasing audit completion rates by 35% and reducing corrective action timelines by 25% in line with licensing best practices.
Education
Missouri Western State University
Bachelor of Science, Computer Information Systems
Skills
- Merchandising
- C-Level Presentations
- Mentoring
- Inventory Control
- Business Intelligence
- Profit
- Budget Management
- Inventory Analysis
- Business Process Improvement
- Talent Management
- Brand Management
- Scheduling
- Microsoft Office
- Retail Sales
- Client Relations
- Cost Management
- Visual Merchandising
- Inventory Planning
- Store Management
- Recruiting
- Analytical Skills
- Customer Service
- Training
- Management
- Sales
- Retail
- Operations Management
- Leadership
- Time Management
- Coaching
- Public Speaking
- Project Management
- Microsoft Excel
- Employee Relations
- Inventory Management
- Business Analysis
- Loss Prevention
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