Nathalie Martinez

About Nathalie Martinez

Championing customer love and long-term growth as Director of Retention Marketing at Frost Buddy 🧊 I lead the charge on all things post-purchase—from email and SMS to loyalty and community-building—turning first-time buyers into raving fans. My approach blends data, storytelling, and authentic human connection to create meaningful moments and strategies that scale.Before Frost Buddy, I helped grow purpose-driven brands like Tru Earth by building retention programs rooted in value and authenticity. With a background spanning eComm, retail, real estate, and hospitality, I bring a well-rounded skill set across lifecycle marketing, customer experience, project management, brand building, and communication (en español también ).Cheers!

Experience

1. Director of Retention Marketing

   Frost Buddy

   Mar 2025 — Present · Seattle, WA, US

   Revenue & Growth Impact: Architected and executed multi-channel lifecycle systems that influenced $13.9M+ in revenue in 2025 and drove a 177% lift in repeat purchase.Full-Stack Ownership: Lead multi-channel lifecycle strategy and execution across Klaviyo, Postscript, and Tapcart, covering email, SMS, and push app experiences, maintaining a \"doer\" mentality to ensure speed, accuracy, and scale without heavy engineering dependency.Strategic Marketing Leadership: Serve as the primary marketing lead, collaborating closely with the CEO to oversee end-to-end growth and lifecycle strategy.Creative & E-commerce Strategy: Define brand voice and messaging standards while assisting with broader e-commerce marketing and creative strategy to optimize growth.Innovation with AI: Prototype and launch AI-assisted workflows to accelerate campaign ideation, copywriting, and personalization, increasing operational velocity while maintaining brand integrity.Product & Brand Storytelling: Distill complex product features into simple, compelling narratives across email, SMS, the app, and on-site experiences, resulting in a 126.8% YoY increase in content-driven conversions.Cross-Functional Orchestration: Lead integrated marketing efforts by partnering closely with Product, Creative, and Operations to align lifecycle programs with GTM initiatives and product launches.

Education

• University of Georgia - Terry College of Business

  Bachelor of Business Administration - BBA, Marketing

  2015 — 2017

• Kennesaw State University

  Bachelor's Degree, International Business and Marketing

  2013 — 2014

Skills

• Spanish
• Problem Solving
• Social Media Marketing
• Leadership
• Adobe Photoshop
• Customer Service
• Communication
• Microsoft Office
• Sales
• Public Speaking
• Event Planning
• Social Media
• Advertising
• Management
• Microsoft Word
• Marketing
• Teamwork
• Time Management
• Outlook
• Microsoft Powerpoint
• Microsoft Excel
• Powerpoint