Nuno M.
Emea Media Manager @Canon EMEA
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WORK HISTORY
Emea Media Manager @Canon EMEA
Manage central media agency relationships with lead suppliers: Periscopix, Adylic, VCCP. • Drive greater integration between agencies and ensures optimal outcome against brief.• Informed by marketing strategy, lead the comms strategy development and media strategy respectively in close collaboration with other functions (CRM, Retail, Campaign).• Monitor and analyse EMEA media landscape and communications practice, anticipating future trends and improvement opportunities as well as to bring innovation to planning. Uses these key findings to inform the comms strategy.• Deliver distribution guidelines, defines and plans comms channels, media and deployment for Pan-EMEA activities (heavy digital focus).• Lead on stakeholder management from central function to local NSO (National Sales Office) teams in each market, to ensure alignment with media strategy and implementation. Foster these key relationships (local marketing directors) across EMEA markets and support & educate when it comes to media.• Drive greater governance with NSOs and local markets to ensure both local and central media plans are being executed on strategy. • Manage / coordinate media purchasing and budget efficiency. Monitor, evaluate and measure performance of comms and media channels. Includes running regular media auditing via our appointed auditing partner. • Responsible for measuring and monitoring media KPIs and achieving channel & marketing / business targets. Accountable for media performance reporting into the cross-function reporting & measurement framework. Aligned with marketing strategy & business dashboard.• Accountable for setting and managing central media budgets - sets, secures and manages overall investment. Communicate the rationale for budgeting decisions with insights and clarity.• Drive forward the use of data and attribution as part of our media planning.
EDUCATION
ESOB
Tecnológico, Administração
Universidade de Aveiro
Marketing
IPAM
Bachelor's degree, Marketing Managment
Universidade da Beira Interior
Marketing
Massachusetts Institute of Technology
Digital Business Strategy, Digital Communication and Media/Multimedia
SKILLS
ABOUT NUNO M.
Paid Search Manager. Experience in Sports, Fashion, Finance, Telecoms and Tech.
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