Nandita K.
Data-Driven Marketer & Consultant • Creative Content Strategist & Social Media Storyteller • Influencer, Innovator, & NYU Stern MBA
- Role
- Marketing Manager at Bay Ridge Prep
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Nandita K.
Strategic Marketing Leader | Brand Builder | Data-Driven Storyteller | AI-Powered Content StrategistWith expertise in brand strategy to social media marketing to performance analytics, I am a results-oriented marketing strategist and content creator who has been able to reach audiences of over 1 million with zero ad spend. My background in art, fashion, and business, allows me to bring a multidisciplinary approach to storytelling and a deep understanding of how to build emotional resonance with target audiences—while using data to optimize performance, drive measurable growth, and maximize ROI. Marketing Strategy & Brand ConsultingAs a consultant, I partner with brands and institutions (across various sectors) to clarify messaging, optimize content across platforms, and craft compelling narratives that convert. Data-Driven Content CreationI’m passionate about applying analytics to creative strategy. For example, I identified an untapped opportunity in Instagram’s algorithm by producing long-form TikTok-style voiceover videos—reaching a millennial audience not active on TikTok. This experimental shift led to a significant increase in engagement and reach. It\'s one of many examples where I\'ve used platform testing and audience behavior tracking to maximize visibility and help guide paid marketing decisions.🤝 Influencer Collaborations & UGCAs a lifestyle and fashion influencer, I’ve partnered with brands such as Hudson Yards, Armani Beauty, Prada Beauty, Macy’s, L’Oréal, Victoria’s Secret, SK-II, DryBar, Fossil, and more! I create aesthetic, platform-native content—both paid and organic—that resonates across demographics and drives action. My content has been used in campaigns to build awareness, trust, and drive purchases. Platform & Tech ProficiencyMeta (Instagram/Facebook), TikTok, YouTube, Twitter/X, Pinterest, Reddit, SnapchatTools: Sprout Social, Falcon, HeyOrca, Hootsuite, Asana, Canva, Adobe Photoshop, WordPress, Excel, AI platforms for content generation and analysis, and a range of editing apps for high-quality photo/video production. And if it’s a new or unfamiliar platform…I learn it!
Experience
Marketing Manager
Aug 2023 — Present · Brooklyn, NY, US
After working in marketing across industries ranging from beauty to fashion to real estate to CPG, I am thrilled to add another industry to my roster of clients: Education! As a natural born innovator, I appreciate the openminded culture at Bay Ridge Prep. In just 2 years of joining the school, I’ve produced high quality work at an unusually fast speed, and have achieved the following: Responsible for re-branding, implementing consistent brand assets, and paid / owned / earned media.Paid Media / Paid Advertising / SEO across Meta, Microsoft, & Google• Restructured annual digital marketing budget to increase brand awareness and admissions conversions• Improved SEO strategy by studying best practices to expand relevant search terms & keywords• Revised all advertisements, from copy to creative, to optimize click through rates (CTR). A good average CTR is 2%, but my ads have yielded CTRs as high as 36%.Social Media / Organic Marketing:• Created a new custom designed, branded, video-first feed • Implemented a unique, keyword strategy to triple the account’s reach• Increased profile visits by over 350%, external link taps by 70%, followers by 5%, engagement by 200%, and impressions by 900%Data Analysis & Data Visualization:• Monitor and evaluate the effectiveness of marketing strategies, making data-driven adjustments as neededPrint Media / Signage: • Took all print media that was previously outsourced to an agency, in house• Completed an overhaul of print materials: a 50+ page K-12 color view book for our open houses, promotional flyers, postcards, & t-shirts, and created 50+ slide branded presentation decksProduction, Web Updates, Email Marketing, Presentation Design, Event Planning:• Responsible for all content creation, video production, and website content• Custom design all internal and external marketing presentations• Spearhead marketing events to increase brand awareness in Brooklyn• Assist with various student life and parent events
Education
NYU Stern School of Business
Master of Business Administration - MBA
2015 — 2017
Columbia University
Bachelor of Arts (BA)
2006 — 2009
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.