Niyati Mehta

Chief Marketing Officer | Blue Ocean Strategy - INSEAD | Strategic Management | Business Essentials | Branding | Marketing | Design Thinking | Business Strategy | Research, Analysis & Communication | Gen AI

Role
Chief Marketing Officer at Saadho Media
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Niyati Mehta

With over 11 years of experience, I am a seasoned marketing professional and an INSEAD…

Experience

  1. Chief Marketing Officer

    Saadho Media

    Nov 2024 — Present · Surat, IN

    As Chief Marketing Officer at Saadho Media, I have developed and executed marketing strategies for clients across diverse sectors, including fashion, jewelry, engineering, and hospitality. My role encompasses strategic planning, execution management, team leadership, and performance analysis. I specialize in market research, competitor analysis, differentiation, and brand positioning, while excelling in GTM, PR, segmentation, branding, consultation, and reputation management.Key Achievements:Successfully launched two brands: House of Rings, with two stores, and Izuri Café & Cucina, driving market entry strategies.Designed and implemented comprehensive branding strategies that resulted in 45.6% increase in brand awareness and 4425% growth in customer engagement for a client post launch.Enhanced reputation management for FMCG clients, achieving 25 positive reviews in a single month with 4.8 rating, strengthening brand credibility.Strengthened client brands by crafting compelling narratives and visual identities, resulting in positive brand value

Education

  • Sikkim Manipal University - Distance Education

    Bachelor of Arts - BA

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Niyati Mehta — Chief Marketing Officer at Saadho Media in Bengaluru, KA, IN | Unifers