Niyati Upadhyay
Senior Digital Marketing Manager @Microsoft
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WORK HISTORY
Senior Digital Marketing Manager @Microsoft
Redmond, WA, US
Led a cross-functional team of 10+ marketers to execute multi-channel campaigns, increasing enterprise client acquisition by 35% YoY.Developed an AI-powered SEO strategy that boosted organic traffic to Microsoft’s product pages by 50% within a year.Managed $5M+ in paid media spend, optimizing ad placements to improve conversion rates by 25% while reducing cost per acquisition (CPA).Launched a content marketing initiative that drove 500K+ new leads, positioning Microsoft as a thought leader in cloud computing.Collaborated with product and sales teams to create tailored marketing strategies that increased B2B customer retention by 20%.
EDUCATION
R. D. National College
BMS, Human Resources Management/Personnel Administration, General
ABOUT NIYATI UPADHYAY
As a Senior Digital Marketing Manager at Microsoft, I lead a cross-functional team of marketers to execute multi-channel campaigns that drive enterprise client acquisition and retention. I have a proven track record of developing and implementing AI-powered SEO strategies that boost organic traffic and conversion rates. In my previous role at ABC TECH SOLUTIONS PRIVATE LIMITED, I developed and implemented a comprehensive SEO strategy that increased organic traffic by 45% in 12 months. I also managed PPC campaigns with a CTR improvement of 30% and reduced ad spend by optimizing bid strategies. I am passionate about creating engaging content that drives social media engagement and positions Microsoft as a thought leader in cloud computing. I hold a BMS degree in Human Resources Management/Personnel Administration from R. D. National College.
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