Niyati Shah
Senior Marketing Executive @Tarz - A Chalhoub Group Company
Signup · Get unlimited contacts
WORK HISTORY
Senior Marketing Executive @Tarz - A Chalhoub Group Company
Mumbai, IN
Oversee B2C marketing, administration, digital marketing, and category management for COTY – fragrances’ prestigious portfolio (Burberry, Calvin Klein, Davidoff, Roberto Cavalli, Marc Jacobs, Chloé, Tiffany & Co.)-Managed Burberry exclusively -Allocated and managed marketing budgets (15%) and brand P&L-Worked on forecasting and identification of new channels for brand expansion-Analyzed data to evaluate effectiveness of marketing plans-Conceived ROI driven activities which enhanced brand visibility, generated leads and spread awareness for new launches-Actively led the planning and execution of retail, digital, social media, PR, Influencer marketing and distribution-Built and sustained a strong relationship with new/existing partners
EDUCATION
SDA Bocconi Asia Center
Master of Business Administration - MBA
ABOUT NIYATI SHAH
Entrepreneurial and analytical with more than 8 years of experience in beauty, retail and digital. Omni-Country: Lived and worked in India and MilanOmni-Business: Worked directly with Global Players: COTY(Burberry,CK, MJ, Chloé, Davidoff, Tiffany & Co.) OMD group, Hindustan Coca-Cola Beverages PVT.LTD, Aditya Birla Retail, Henkel Omni-Knowledge: Strategic and operational of P&L, experience in brand and business development with a data and ROI driven mindset and new launches. Partner relationship management. Omni-Channel: Worked on both online and offline with consumer centric focus: 1) E-retail (pure players/e-retailers/quick commerce) 2) Digital (digital marketing and omni-media management (paid/earned/owned)3) Brick and mortar (door productivity, beauty tech implementation, beauty consultant training programs and digital transformation)4) CRM (Loyalty programs, Data base set up and optimization)5) ATL/BTL 360 campaign management 6) Worked closely in reviving declining channels
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.