Niyati Nagda
Digital Customer Experience Leader | Media Strategy & Omnichannel Marketing | Full-Funnel Growth Architect | Pharma & Commercial
- Role
- Head Integrated Digital Marketing- Established Pharmaceuticals India at Abbott
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Niyati Nagda
Strategic digital leader with 22+ years of global experience driving transformation across digital marketing, e-commerce, omnichannel strategy, and media planning. Known for architecting full-funnel, data-driven strategies that accelerate growth, enhance customer experience, and deliver measurable ROI across Pharma and commercial sectors.I bring deep expertise in media optimization, AI-enabled personalization, and enterprise-wide digital enablement. My leadership style empowers cross-functional teams, fosters innovation, and embeds scalable digital capabilities across B2B and B2C ecosystems.Recognized for blending creativity with commercial acumen, I have led award-winning initiatives that transformed brand performance, expanded market share, and built future-ready organizations.
Experience
Head Integrated Digital Marketing- Established Pharmaceuticals India
Mar 2023 — Present · IN
As Head of Digital Marketing at Abbott Healthcare (2018–2023), I led transformative initiatives that delivered measurable impact across Rx, OTC, and OTX portfolios. I reversed brand decline to achieve 6.24% CAGR growth through strategic repositioning and drove 30–35% incremental revenue via Rx-to-OTX transitions and new channel development.I built a multi-delivery digital model—Virtual Medical Rep, Lead Gen, and Share of Voice (SOV)—to expand prescription market share and enabled enterprise-wide B2B & B2C growth through data-driven CX strategies. My integrated media and channel mix approach fueled demand generation and supported consistent brand storytelling through thematic content frameworks.I developed CX Playbooks for omnichannel engagement and HCP activation, and created toolkits for marketers including channel mix templates, media planning guides, and CX KPI dashboards. I also led capability-building workshops on Martech, data-driven planning, and integrated media strategy.Earlier, I accelerated 70% sales force adoption of closed-loop marketing, enabling real-time insights that improved field effectiveness. I achieved 3X unit volume growth and #1 category position in medicated haircare, doubled share of voice for chronic brands, and launched a cardiac product that exceeded 100% of first-year targets.I also built robust D2C capabilities and established a Social Intelligence Center and Digital Learning Labs to power insights-driven engagement and upskill teams across business units.
Education
University of Mumbai
Bachelor of Applied Science (B.A.Sc.)-Human development specialization, Psychology
1999 — 2000
Mumbai University
Graduation, Bachelor of Applied Science (B.A.Sc.)-Human Development Specialization Psychology
Mumbai University
Post Graduation Diploma, Counseling
1995 — 2000
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