Nicole Wallace-Ferreira
ABX | Integrated Campaigns | DemandBase certified
- Role
- Senior Global Account-based Marketing Manager at Amazon Web Services (AWS)
- Location
- Long Beach, CA, US
- LinkedIn followers
- 500 followers
About Nicole Wallace-Ferreira
I am fortunate to work at the intersection of technology and marketing, two fields undergoing transformative change driven by innovation. With extensive experience in the technology sector, I have witnessed how modern IT can significantly differentiate a company. As a seasoned marketer, I have seen the evolution from MQLs to prioritized leads, and handraisers and embraced the shift towards personalization at scale across the entire customer journey.My career is marked by a commitment to creating and executing integrated marketing plans that drive measurable outcomes. My key differentiator lies in my expertise in mapping the B2B customer journey and delivering personalization at scale. I leverage marketing intelligence, white space analysis, field marketing, events, digital programs, social media, and sales enablement to deliver impactful results. My focus is always on achieving tangible outcomes and optimizing marketing strategies.Beyond my professional life, I am dedicated to community involvement, particularly with the Leukemia Society, where I contribute to fundraising efforts. Specialties: integrated marketing, full funnel marketing, field marketing, account-based marketing, marketing strategy, and campaign execution.
Experience
Senior Global Account-based Marketing Manager
Feb 2025 — Present · Santa Monica, CA, US
Education
Regis University
BS Business
Skills
- Product Marketing
- Social Media Marketing
- Integrated Marketing
- Strategic Partnerships
- Direct Marketing
- Strategy
- Crm
- Program Management
- Digital Marketing
- Marketing Automation
- B2b Marketing
- Lead Generation
- Product Management
- Go-to-Market Strategy
- Enterprise Software
- Cloud Computing
- Marketing
- Salesforce.com
- Sales Enablement
- Market Planning
- Business Alliances
- Sales Operations
- Marketing Management
- Sales
- Demand Generation
- Campaign Management
- Management
- Saas
- Customer Relationship Management (Crm)
- Multi-Channel Marketing
- Product Launch
- Segmentation
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