Abhishek Dayal
Helping B2B & E-commerce Companies in the US & Europe Generate $50k per month | SEO Expert | Google Ads Expert | Web Development | Social Media Ads
- Role
- Director at Nivy
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Abhishek Dayal
I work with Nivy, a global business services ecosystem helping service-based companies…
Experience
Director
Aug 2018 — Present · Lucknow, IN
Project: Comprehensive Funnel Strategy for B2B SaaS PlatformObjective: Increase qualified sales demo volume while optimizing overall CPL.WordPress Development: Designed a custom, responsive WordPress site with seamless conversion paths. Built high-speed, campaign-specific landing pages and a secure member portal for gated content and nurturing sequences.PPC: Executed a dual-platform approach with Google Ads to capture bottom-funnel intent and LinkedIn Ads for ABM targeting by job title and company. Used continuous A/B testing of ads and landing pages to refine conversion efficiency.SMM: Launched a thought leadership push on LinkedIn with case studies, webinars, and whitepapers aligned with SEO and PPC campaigns, strengthening brand credibility.Result: Achieved a 40% growth in qualified demo requests and reduced CPL by 30% within one fiscal year.Project: Holistic E-Commerce Growth & Retargeting InitiativeObjective: Boost revenue growth and raise AOV for a niche retailer.WooCommerce Development: Overhauled store design for faster speed and better mobile usability. Implemented a one-page checkout and developed a custom bundling feature to drive higher-value purchases.SEO: Optimized category and product descriptions with schema markup. Produced guides and affiliate-driven content to capture top-of-funnel organic traffic.PPC: Ran optimized Google Shopping campaigns plus Meta Ads for precise audience targeting. Leveraged dynamic retargeting and created lookalike audiences to scale reach.SMM: Enhanced Instagram presence with engaging Reels, carousels, and branded storytelling, supported by paid campaigns to convert engagement into sales.Result: Delivered 150% YoY revenue growth and lifted AOV by 22%.Core Competencies: WordPress | WooCommerce | Technical & On-Page SEO | Google Ads | LinkedIn Ads | Meta Ads | SMM Strategy | CROCurrently open for new projects and eager to apply this integrated, results-driven approach to grow your digital presence.
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