Nivriti Jaie Ingram
Director, Marketing & Strategy
- Role
- Director, Brand Marketing, Strategy & Cx at Spectrum Reach
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Nivriti Jaie Ingram
Award-winning, dedicated, and highly knowledgeable Global Marketing Professional, credited with 17 years of progressive roles managing and driving marketing operations, program development, delivery requirements and managing marketing priorities, and fierce and proven problem-solving expertise- Engage and lead collaborative communications with all members, levels, and partners to ensure transparency of information and serve multiple departments as the primary liaison- Manage end-to-end research programs: planning, design, agency management, execution, reporting, consultation, and budget management towards informing the acquisition marketing strategy- Created and implemented improvements to Sling International Research and New UI, receiving accolades and invited to speak at DIY Market Research conference in 2020, 2021, and Media Insights Conference in 2022- Specialization encompasses road mapping for senior management, leading cross-functional programs, market research, UX research, analytics, problem-solving, strategic thinking, design thinking, and A/ B test experiments to improve KPIs.CORE COMPETENCIES: Enterprise Collaboration Drive Business KPI’s Operational Reports Marketing Business Requirements Overcoming Obstacles Relationship Building Manage Marketing Priorities Data Analytics Technical Communications Lead Global Audience Capabilities Support Campaigns & Market Launches Develop Funnels Identify Areas of Growth Creative Problem Resolution Manage Vendors
Experience
Director, Brand Marketing, Strategy & Cx
Jun 2022 — Present · Denver, CO, US
B2B Martech Executive Leader responsible for- Brand and Digital strategy: Full funnel programs & campaign development - Martech: Implementation and optimization- Lead Management: Routing and scoring- Email Marketing: Strategy, design & deliverability- Business Intelligence to transform and personalize Customer Experience: Segmentation, journey mapping, predictive targeting, D&B (Rev up) CDP, Drift Conversational Artificial Intelligence on Chatbot etc.
Education
Delhi University
BA Hons, Maths
2003 — 2006
UMN Carlson School of Management
MBA, Marketing and Strategy
2013 — 2015
Delhi Public School, Vasant Kunj
HIgh School, Science
1997 — 2003
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