Nivriti Saha

About Nivriti Saha

As a storyteller and marketing strategist with a background in English Literature and…

Experience

1. Seo Content Writer

   NoBroker.com

   Apr 2024 — Present · Bengaluru, IN

   I have worked as part of the marketing team, leading and managing the entire builder vertical content division — from planning and research to execution and performance tracking. In this role, I handle brand storytelling for multiple real-estate projects and ensure that every piece of content aligns with the company’s voice and growth goals.– I have handled and led the complete builder vertical content operations, driving SEO-focused brand communication across multiple campaigns and platforms.– I have worked as a ghostwriter for the Founder, creating thought-leadership articles, brand statements, and professional posts that enhanced brand presence and credibility.– I developed data-driven content strategies that aligned with both SEO and marketing objectives, improving organic visibility, engagement, and lead generation.– I collaborated with design, marketing, and social media teams to create landing pages, ad campaigns, and newsletters, ensuring cohesive messaging across all digital channels.– I produced a variety of long-form blogs, social media posts, and promotional microcontent aimed at enhancing user acquisition, brand recall, and retention.– I regularly analysed content performance using Google Analytics, Ahrefs, and SEMrush, refining keyword strategy and tone based on real-time insights.– I have contributed to cross-functional marketing campaigns, maintaining brand consistency while optimizing messaging for different audiences.– I have also conducted market and competitor research to identify content opportunities, audience preferences, and digital trends for campaign innovation.