Nivetha Vasudevan
Product Marketing | Branding | Marketing Operations | Campaign strategy | Analytics
- Role
- Lead Marketing Strategist at Cube84
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Nivetha Vasudevan
Accomplished Marketing Operations and Performance Analyst with aspiring goals in Product…
Experience
Lead Marketing Strategist
Jun 2025 — Present
Managed end-to-end go to market for the product District360, including market research, positioning, strategy, roadmap, and collateral development• Built newsletters and email campaigns, achieving open rates 25% above industry average.• Analyzed campaign performance data (Newsletters, Emails, ABM, Ads, Social media) to extract actionable insights, improve targeting, and convert hot leads.• Revamped website and created landing pages, improving conversions by 20%.• Managed conference marketing (ads, landing pages, booth, print, decks), driving 40% more leads.• Ran Meta, LinkedIn, and Google Ads, cutting CPL by 18% and raising CTR by 22%.
Education
Durham College
Postgraduate Degree, Data analytics for business decision making
College of Engineering, Guindy
Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering
2016 — 2020
York University
Postgraduate Degree, Digital and Content Marketing
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