Nivedkrishna Thavarayil

About Nivedkrishna Thavarayil

An 11-year-old with a Canon 1100D and an unreasonable amount of curiosity – that’s where his story starts. He was the kid who would rather narrate scenes than solve equations, who loved talking, observing people, and turning everyday moments into mini-movies in his head. Science never stood a chance; storytelling already had his heart.His parents saw the spark but chose safety first, nudging him into a Bachelor’s in Business Administration with a focus on marketing and advertising. At Christ University, something unexpected happened: the “fancy” course stopped being just a backup plan. The advertising classes lit him up. Campaign case studies felt like films with brand budgets, and he quietly turned into a first-class student and a topper because he had accidentally discovered his second love – brands. The idea that you could shape how people felt about something, just through story, visuals, and timing, felt like filmmaking with a different kind of screen.​From there, he stepped fully into the brand world. As a junior brand strategist and later Creative Strategist at WLDD and then Infamous Coconuts, he wasn’t just “doing social media”; he was directing narratives across platforms. He learned how memes travel faster than billboards, how partnerships with cinephile and meme pages can turn a rebrand into a cultural moment, and how a well-timed idea can send a campaign viral. Managing campaigns and leading a growing team of 20+ creatives, he treated every brief like a script: clear hook, strong character (the brand), and a payoff that the audience would share, not skip.​But first loves are loud. Filmmaking kept calling, not just as an aesthetic, but as a craft he wanted to truly master. With the support of founders who believed in him, he pressed pause on the “safe” path and flew to New York to study filmmaking. In a year of intense training, he picked up the technical language of cinema – lighting, camera, sound, editing – and merged it with everything he already knew about audiences, virality, and brand psychology. Now, a film idea for him doesn’t stop at “Is this a good story?”; it always continues to “Will this move people enough that they talk about it, share it, and remember it?”​Today, his world is a blend:From a kid with a Canon 1100D to a creative strategist-filmmaker who lives at the intersection of branding and cinema, his path has been anything but linear – and that’s his edge. If a brand wants stories that travel like great films and films that move like great campaigns, that’s exactly the space he loves to play in.

Experience

1. Founder & Creative Director

   Thava Studio

   Nov 2025 — Present · NY, US

   Leading Thava Studio, my creative shop under Nivedkrishna LLC, as the main strategist, director, and executor across film, social media, and brand campaigns.Running narrative‑driven marketing and content for restaurants (Brick Lane Curry House, Nadan Kerala Cafe, Paratha Junction) and clinics (Your Primary Care PLLC), from campaign concepts to on‑site shoots and social distribution.Acting as creative lead and growth strategist for founders and studios like Sterling Voice Coaching, Infamous Coconuts, Wolf Studio, Fetchy App, and As If Magazine—combining film craft, scriptwriting, and platform‑native content systems.​Developing and iterating brand strategy, web experiences, sales decks, and pitch documents, often sitting between creative and business to move projects from idea to execution.

Education

• Sardar Patel vidyalaya

  Business/Commerce, General

  2013 — 2019

• Christ University, Bangalore

  Bachelor of Business Administration - BBA, Marketing

  2019

• New York Film Academy

  1 Year Conservatory Filmmaking