Niveditha Rajesh
Godrej Properties l Amazon| SIBM Pune ’24 l Tata Consumer Products | Ex- Unilever| National Semi - Finalist GSK Ecube| Campus Winner Bajaj Atom |BMS\' KJSSC
- Role
- Manager at Godrej Properties Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Manager
Jun 2024 — Present · Bengaluru, IN
Product :Designed the USP for the Sarjapur Road project, with a market value potential of Cr.Conducted market surveys and simulated pricing models to benchmark optimal price points.Carried out comprehensive market research and competitive analysis to uncover trends and growth opportunities.Marketing:Managed end-to-end project lifecycle, including marketing strategy and integrated communications across the portfolio to meet performance targets.Designed and launched the GLO Phase 2 campaign, onboarding a new agency within budget and generating a 10% sales ROI.Drove marketing innovations across digital and offline channels and customer touchpoints to fuel business growth.Sales and Strategy-Activated 10 new channel partners from the non-working partner list-Contributed to ₹25 Cr worth of bookings during the GLO Phase 1 launch-Promoted new projects to partners and collected interest levels-Organized backend data and onboarded interested partners-Facilitated RM connections and handled complex backend queries-Maintained and managed CP data efficiently using Excel-Executed bookings through newly onboarded channel partners, unlocking a sales potential of ₹10 Cr-Implementation of Chatbot for Channel Partner Sales:As part of the Channel Sales Strategy initiative, I designed the UI model for a chatbot aimed at streamlining the inefficiencies in onboarding new channel partners, facilitating RM connections, and improving backend data collection. This solution enhanced process efficiency, enabled better data-driven decision-making, and supported overall sales effectiveness.
Education
GEMS Education
Commerce
Symbiosis Institute of Business Management, Pune
Master of Business Administration - MBA, Marketing
Somaiya Vidyavihar University
Bachelors management, Business, Management, Marketing, and Related Support Services
2019 — 2022
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