Niveditha
🏅Salesforce Marketing Cloud Expert | Tealium CDP | Marketo Engage | Adobe Campaign | Digital Marketing | MarTech Automation
- Role
- Expert - Marketing Application Specialist at Schneider Electric
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Niveditha
An astute professional with 9.6+ years of overall experience. Currently associated with Schneider Electric, Bengaluru, working as an Salesforce Marketing Cloud Specialist. Have worked across sectors like Hotel, Pharma, Telecom and Retail domains.Adobe Campaign Management» Configure the product (Schema Designing) and maintaining the application (loading Data through technical workflow).» Managing bulk-email campaigns for multinational clients using Adobe Campaign» Using HTML editors like Dreamweaver, Edit Plus and basic Photoshop to build/edit interactivecampaigns following Email Best Practices.» Using A/B split testing, individualization and personalization in campaigns.» Creating Selections (Target list) as per the requirements based on profile attributes, groupsubscriptions and recipients’ behavior (Openers, Clickers, Conversions).» Web Services (API & Real time mail), Reporting and dashboard.» Creating External accounts in Campaign to integrate with other applications.» Experience in Implementation, Development, Campaign Management and Overall Campaign lifecycles.Skills: Adobe Campaign, SQL, JavaScript, XML, Database (Netezza)
Experience
Expert - Marketing Application Specialist
Feb 2026 — Present
Education
BMS Institute of Technology and Management
Bachelor of Engineering (B.E.), Information Technology
2011 — 2015
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