Nivedita Singh
Brand Marketing at Flipkart
- Role
- Manager - Brand Marketing Pl Staples Grocery at Flipkart
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nivedita Singh
I believe in the power of change for good even if it’s minute as they say “Be the change you wish to see in the world ”. There is a beauty of taking risk when you follow unconventional path that makes me curious about things which I have never explored.
Experience
Manager - Brand Marketing Pl Staples Grocery
Nov 2021 — Present · Bengaluru, IN
Building Brands for Flipkart PL Staples. End-to-end conceptualization, launching, and scaling of new brands PAN India by leading innovation, research, new product development, merchandising, cataloging, pricing, promotions & brand strategy.Launched PL OPP atta, hing, powdered spices, mustard oil, ghee tetra, and basmati rice.Pipeline launches with rice bran oil, sunflower oil, and ghee pouch.Revamping Classic & Premium Brand under Grocery with categories like rice, pulses, dry fruits, oil, ghee, and sugar.Revamping the Samarth Krishi Brand as a part of the Flipkart CSR activity focuses on procuring raw materials directly from farmers and empowering farmers by giving them a livelihood.
Education
National Institute of Technology Raipur
Bachelor’s Degree, Information Technology
2012 — 2016
Indian Institute of Management Ahmedabad
Master of Business Administration - MBA
2017 — 2019
Kendriya Vidyalaya
Mathematics and Computer Science
2001 — 2012
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