Nivedita Parulkar

About Nivedita Parulkar

Around 10 years of experience in digital and brand marketing space, across various industries/ categories.

Experience

1. Group Brand Manager - Royale, Royale Play & Nilaya Emulsions

   Asian Paints

   Apr 2024 — Present

   As the brand custodian for Royale, Royale Play, and Nilaya Emulsions, I drive brand and business strategy to deliver both creative excellence and measurable growth for a portfolio that defines luxury in Indian home interiors. My role spans across premium emulsions and designer textures with a focus on innovation, design, and consumer-centricity.Luxury Emulsions & Textures: Driving innovation in high-end wall finishes through Royale and Royale Play, offering consumers elegant, expressive, and design-forward solutions.Launch of Nilaya Emulsions: Spearheading the introduction of Nilaya Emulsions, a breakthrough lime-based luxury paint that blends heritage craftsmanship with modern sensibilities—marking a new chapter in sustainable, artisanal wall décor.Consumer Insight-Led Strategy: Translating deep consumer understanding into differentiated brand experiences and product innovations that resonate with evolving lifestyle aspirations.Regionalized Brand Thinking: Adapting brand narratives to reflect cultural nuances and regional preferences, ensuring emotional resonance across diverse markets.Integrated Communication & Storytelling: Leading high-impact campaigns across digital, ATL, and BTL platforms to build brand desirability and reinforce luxury credentials.Design Collaborations & Ecosystem Building: Partnering with designers, influencers, and channel stakeholders to co-create and amplify the luxury décor narrative.Together, Royale, Royale Play, and Nilaya emulsions represent a portfolio that reimagines luxury in Indian homes—through color, texture, craftsmanship, and curated design.

Education

• N L Dalmia Institute of Management Studies & Research

  PGDBM, Marketing

  2008 — 2010

• Ramnarain Ruia College

  BSc, Life Sciences

  2004 — 2007

• University of Mumbai

  PGDBM, Marketing

  2008 — 2010

Skills

• Google Analytics
• Media Planning
• Social Media
• Ppc
• Digital Strategy
• Campaign Optimization
• Online Advertising
• Sem
• Online Marketing
• Client Servicing
• Mobile Marketing
• Smo
• Crm
• Digital Marketing
• Advertising
• Digital Media Planning & Buying
• Digital Media
• Competitive Analysis
• Web Analytics
• Integrated Marketing
• New Media
• Facebook
• Media Buying
• Media Strategy
• Campaign Management
• Social Media Marketing