Nivedita Mishra
Marketing @Newgen Software | Top Fellow at NextLeap | Ex Autodesk | Ex-KPMG
- Role
- Marketing Specialist at Autodesk
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Nivedita Mishra
A marketing professional with over 6 years of experience, currently serving as Associate…
Experience
Marketing Specialist
Nov 2022 — Present
Plan and execute comprehensive go-to-market strategies and campaigns for the Design and Manufacturing(D&M) and Media and Entertainment(M&E) sectors for Asia-Pacific (APAC) and Japan regions, with the objective of consistently achieving and surpassing benchmarked industry KPI’s.o Drive data driven quarterly budget planning and allocation across channels, i.e, LinkedIn, 6Sense, GDN etc, ensuring optimal ROI onthese platforms.o Craft strategically designed campaign specific content aimed at accelerating business momentum in alignment with pre-definedobjectives, fostering cross-collaboration with internal stakeholders.o Extract campaign data and perform advance analytics to assess effectiveness and identify improvement opportunities for futurecampaigns using tools like Microsoft Excel, Adobe Analytics and Power BI.o Employed various A/B experiments to test hypothesis related to audience behaviors driving campaign KPIs, and continuously refiningstrategies based on data-driven insights.• Led and hosted quarterly webinars and one-on-one engagements with internal stakeholders. Focused on highlighting the latest features,enhancements, and updates for various Autodesk products. These engagements played a pivotal role in gathering valuable insights from audiences.
Education
The Vedica Scholars Programme for Women
Master of Business Administration - MBA
2019 — 2020
MICA | The School of Ideas
Post Graduate in Marketing
Sikkim Manipal Institute of Technology
Bachelor of Technology (B.Tech.), Electronics and Communications Engineering
2012 — 2016
Skills
- Hvac
- Leadership
- Microsoft Word
- Team Leadership
- Public Speaking
- Management
- Html
- Powerpoint
- Microsoft Excel
- Teamwork
- Team Management
- C++
- Project Management
- English
- Mysql
- Customer Service
- Research
- Matlab
- Javascript
- C
- Programming
- Strategic Planning
- Java
- Sql
- Training
- Windows
- Microsoft Office
- Social Media
- Marketing
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