Nivedha Selvaraj
Marketing Consultant | Digital Marketing Specialist | Helping brands grow with data-driven campaigns & compelling content creation Fashion | Retail | D2C | Health-Tech | Travel
- Role
- Digital Marketing Specialist at Philips
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nivedha Selvaraj
I\'m a marketer with 10+ years of experience in consumer-focused industries, I’ve seen firsthand what makes customers tick and how brands can genuinely connect with them.As a digital marketing specialist, I thrive on building multi-channel strategies that blend data-driven insights with authentic storytelling. From SEO and content marketing to social campaigns and paid media, I love crafting campaigns that not only capture attention but drive real business results.Marketing’s not magic. It’s smart strategy, killer storytelling, and relentless focus.What I enjoy most? Diving deep into brand challenges, ideating creative solutions, and turning complex marketing puzzles into clear, actionable plans that deliver growth and impact.I strongly believe in the quote, “If it doesn’t sell, it isn’t creative.” ~David OglivyVersatility is my asset. As a trained strategist, I relish ideating campaigns for the brands I work for.
Experience
Digital Marketing Specialist
May 2024 — Present · Bengaluru, IN
Launched the first of a kind, digital heart health product of Philips in consumer market in India -Curate effective content for marketing and sales-Plan and run digital campaigns that boost brand awareness and drive leads-Optimize paid ads to maximize ROI and lower acquisition costs-Analyze data to refine strategies and improve conversion rates-Collaborate across teams to align marketing with business goals.
Education
Digital Scholar
Advanced Digital Marketing Course
Pondicherry University
Bachelor's degree, Information Technology
2007 — 2011
SMVEC
Bachelor of Technology (B.Tech.), Information Technology
2007 — 2011
Skills
- Microsoft Office
- Designs
- Btl Activations
- Microsoft Sql Server
- Brand Management
- Product Marketing
- Marketing Strategy
- Social Media Marketing
- Illustration
- Team Management
- Team Leadership
- Content Management
- Business Development
- Digital Marketing
- Project Management
- Unix
- Brand Development
- Market Research
- Event Management
- Brand Identity
- Integrated Brand Marketing
- Oracle
- Marketing Communications
- Marketing
- Brand Strategy
- Experiential Marketing
- Email Marketing
- Business Strategy
- Customer Relationship Management (Crm)
- Html
- Craft Services
- Sql
- Blogging
- Management
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