Nivedha Sathianarayanan

WORK HISTORY

EDUCATION

ABOUT NIVEDHA SATHIANARAYANAN

I am an experienced Data Analyst/Digital Analyst in Product and Marketing and have worked in dynamic teams with a steadfast commitment for top-notch quality, conceptual integrity, and a keen attention to detail. With my diverse experience in different fields of business and my proven commitment to produce high-quality and innovative results for globally recognized brands.HIGHLIGHTS OF MY EXPERIENCE INCLUDE- My daily insights of site traffic and user engagement metrics of digital products lead to an increased conversion rate of 29% and YoY growth of 20%- Solely own products as the only analyst for Personal and Commercial Lines of business including MoreThan, NBS, YBS, John Lewis, Marks & Spencer, Tesco and RSA Group. Launched tracking for all the digital products for the first time in the company where I set up tagging implementation from scratch, created technical documentation- Expert in stakeholder management where I regularly present product performance reviews to the Leadership team and stakeholders with metric-driven key insights which involved successful A/B test outcomes using Optimizely, resulting in 30% reduction in user drop-offs - Implemented tags and triggers to track user interaction and conversions using Google Tag Manager for pet insurance, home insurance, commercial insurance products for 8 quarters- Built various Data Visualization dashboards that are visually engaging using Google Analytics (GA4) and Google Looker Studio and Power BI to identify patterns, trends and insights- Having worked in E-commerce like Amazon and Poshmark and Fintech like Zenus Bank and RSA Insurance Group, I have acquired a strong understanding of complete marketing and sales funnels, respective KPIs, multi-channel attribution and related financial metrics.