Nivea Ferreira
Passionate about the professional beauty industry |Chief Marketing Officer | Global Beauty Intelligence| 18 years’ in haircolor and haircare market.
- Role
- Global Director for Redken Dmi at L'Oréal
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Nivea Ferreira
My career journey has been intentionally non-linear, characterized by a willingness to…
Experience
Global Director for Redken Dmi
Jan 2025 — Present
I lead the PRO voice across R&I, Marketing, I&A, Creative, and Education—ensuring we deliver the right innovation for professionals, rooted in pH science, pro-obsessed at heart, and powered by New York energy.My role is about building desire, driving loyalty, and shaping Redken’s global storytelling across all touchpoints—online and offline.By transforming education into a strategic growth engine, I’m responsible for positioning Redken as the brand that empowers every stylist to learn better, earn better, and live best.
Education
Digital Marketing Institute
Digital Marketing
2020 — 2021
ESPM Escola Superior de Propaganda e Marketing
Executive MBA
2011 — 2013
Columbia Business School
Chief Marketing Officer Program
2024 — 2025
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