Nikolaos V.
Analytics Implementation Lead @easyJet
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WORK HISTORY
Analytics Implementation Lead @easyJet
London Luton Airport, GB
Lead the development of tagging strategies across Web, Android, andiOS to ensure we are capturing the right data for key KPIs- Oversee a team of implementation analysts, setting clear QA processesand managing the daily delivery of tracking updates- Support the professional development of team members while managing project timelines, capacity planning, and resource allocation- Partner with the Data Protection Office on an ongoing basis to keepour tracking in line with GDPR and privacy laws- Manage the technical setup for A/B testing, making sure the businesscan accurately measure how site changes impact conversion- Build and maintain server-side tagging via GTM to improve siteperformance and data reliability- Liaise with developers and product owners to translate business goalsinto technical requirements- Led the successful migration to GA4, which involved moving our entiretracking setup without losing data history- Automated internal reporting tasks using Apps Script, whichsignificantly reduced the time spent on manual QA.
EDUCATION
University of Ioannina
Bachelor of Science (B.Sc.), School of Economics and Management – Department of Accounting and Finance
SKILLS
ABOUT NIKOLAOS V.
I sit at the intersection of marketing, engineering, and legal compliance. As a Digital Analytics Implementation Lead, my focus is on building robust tracking architectures that respect user privacy while delivering the clean data businesses need to make commercial decisions.With a background in Finance and a Techdegree in Front-End Development, I speak both \"business\" and \"code\". I\'m at my best when I\'m translating high-level KPIs into technical tagging specs that work consistently across the website and the mobile apps.I\'m as comfortable discussing GDPR and consent signals with a Data Protection Officer as I am writing custom JavaScript for GTM or debugging Firebase events with a mobile app dev team.Technical Toolbox: Google Tag Manager (Client & Server-side), Google Analytics (GA4), Firebase, JavaScript, HTML/CSS, SQL, Google Cloud, and Apps Script.
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