Nivanya M

About Nivanya M

I’m a B2B tech writer and content marketing strategist specializing in customer stories, thought leadership, and technical content for data, AI, SaaS and infrastructure companies.In my current role at TiDB, a global distributed SQL database company, I develop customer case studies, technical articles, and executive thought leadership used across sales, product marketing, and global go-to-market initiatives. My work helps engineering leaders and enterprise teams understand how modern data platforms support real-time applications, cloud architectures, and AI-driven systems.I focus on translating complex distributed systems and developer tools into narratives that are clear, credible, and commercially effective. I work closely with engineers, founders, and product teams to turn architecture decisions, platform capabilities, and customer outcomes into content that builds trust with technical audiences and supports product adoption.My experience includes:• Customer case studies and customer evidence for enterprise and B2B SaaS companies• Executive and founder ghostwriting, including thought leadership, narrative development across earned and paid platforms. • Technical blog posts, white papers, and long-form content for developer and engineering audiences• Content strategy, editorial strategy, messaging, and positioning for data and AI platformsI primarily write for US based companies across AI infrastructure, cloud, SaaS, and developer tools. My work supports demand generation, product marketing, and category positioning by helping companies communicate the real value of their technology to the people evaluating, buying, and building with it.

Experience

1. Content Marketing Manager

   TiDB, powered by PingCAP

   Sep 2024 — Present

   I shape TiDB’s global narrative through customer stories, thought leadership, and media, positioning our distributed database for real-time and AI-driven applications.• Own and execute global content initiatives that position TiDB in the distributed database and AI infrastructure space• Lead the creation of flagship customer stories, executive thought leadership, technical blogs, and campaign narratives that drive awareness and adoption among engineering leaders and enterprise decision-makers• Collaborate cross-functionally with product, engineering, and leadership to translate complex technical capabilities into clear, high-impact content for technical audiences• Support PR and media initiatives by developing contributed articles, executive narratives, media briefings, and strategic storytelling to strengthen TiDB’s industry presence• Play a key role in supporting product launches, regional campaigns, and integrated go-to-market initiatives across key markets in APAC

Education

• Birla Institute of Management Technology (BIMTECH)

  Master of Business Administration, Marketing

  2015 — 2017

• Delhi University

  Bachelor of Commerce (B.Com.), Business/Commerce, General

  2011 — 2014

• Convent of Jesus and Mary

  Business/Commerce, General

  1997 — 2011

Skills

• Blogging
• Research
• Beauty Industry
• Blogging Software
• Event Management
• Picassa
• Wordpress
• Mailchimp
• Creative Writing
• Email Marketing
• Microsoft Powerpoint
• Blog Marketing
• Google Adwords
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Communication
• Google Analytics
• Digital Marketing
• Hubspot
• Public Speaking
• Content Marketing
• Microsoft Word
• Team Management
• Debate