Nitya Praveen

About Nitya Praveen

Content & Brand Strategist | Storytelling for Culture-Led BrandsI’m a strategist and writer who helps brands find their voice.and then actually use it. With a background in storytelling and marketing, I specialize in building content systems that feel personal but scale with impact: across social, web, email, and brand. Content that actually feels and sounds like you (on your best day).Currently working with Diipa Büller-Khosla and indē wild, I work on content that’s redefining what Indian beauty looks and sounds like on the global stage. I work across social, PR, and community, so think: brand voice, product storytelling, and campaigns that resonate beyond borders, making Champi cool again- one post at a time.Before this, I led YouTube content at Humans of Bombay, where I created and launched my own IP Realign: a series focused on wellness, self-growth, and real conversations. Owning its strategy, content, and marketing end to end. I also worked on Karishma Mehta’s personal brand content, spanning everything from ads to organic. TLDR? Here\'s what I\'m really good at- Brand voice & tone development- Personal Branding- Organic social media growth- SEO & editorial storytelling- Copywriting for organic & ads- Campaign messaging & IP building

Experience

1. Content & Growth Strategist

   indē wild

   Mar 2025 — Present · Mumbai, IN

Education

• Narsee Monjee Educational Trust's - Jamnabai Narsee School

  International Bacculareate Diploma Programme

  2015 — 2017

• University of Exeter

  Bachelor of Science - BS, Business/Managerial Economics

  2017 — 2020

• National University of Singapore

  Summer School, Business and Economics

  2016 — 2016