Nityam Ghai

Data Analyst @Adfusionmax

Calgary, AB, CA

NIWE Academy (Freelance, June – September) – Analyzed student engagement and enrollment data using Excel to optimize social media and search ad campaigns; built dashboards in Excel and Power BI to monitor campaign performance, peak engagement hours, and ad-driven conversions.Aramark – SAIT (Freelance, April – July) – Collected and analyzed sales and operational data to support social media and search advertising strategies; created weekly dashboards and reports in Excel and Power BI tracking sales, inventory, and ad-driven engagement.Analyzed customer order data using Excel to identify trends and optimize targeting for social media and search ad campaigns.Generated weekly reports linking ad performance metrics to sales and engagement, supporting budget and campaign strategy decisions.Collaborated with management to design data-driven promotional campaigns that increased conversions and engagement.Cleaned and structured raw campaign and transactional data for visualization and trend analysis.Ensured accuracy, integrity, and consistency of all reporting processes, providing reliable insights for campaign optimization.

Southern Alberta Institute of Technology (SAIT)

Master's degree, Data analytics