Nitya Bhalla

About Nitya Bhalla

My personal vision is to be an inspiring marketing tech leader who make a difference to the strategy and growth trajectory of a company through an in-depth understanding of business, teams and technology. 20+ years of progressive experience, of which 8 years in leadership roles driving organization goals in Product, P&L and Client Leadership Roles having exposure to diverse industries like CPG, Retail, Media, Tech, Auto and Telecom. Considered a trusted client partner, influenced C-suite in shaping Brand, Marketing and Digital Strategy by decoding insight right from product innovation to marketing effectiveness, deploying cutting edge innovative analytics and data science solutions. Built and keenly mentored multi-cultural hi-performing teams and coached them to excel in their career, supporting organization goals. As Diversity and Inclusion leader fostered the culture of inclusion across the organization for multiple communities (LGBT+, PWD, Women). Regular speaker at Data analytics, Technology and Industry forums like CII etc. A continuous learner with Post Graduate Diploma in Data Science; Certificate in Big Data and Machine Learning Fundamentals, Certified Black Belt in Six Sigma; Recipient of multiple awards from clients for contribution in defining long term strategy and innovation as well as internal awards for driving business growth, profitability and customer success.

Experience

1. Product Design Lead, Analytics

   NielsenIQ

   Jul 2024 — Present · Mumbai, IN

Education

• The Maharaja Sayajirao University of Baroda

  Master of Science (MSc), Statistics

  1997 — 1998

• International Institute of Information Technology Bangalore

  Post Graduate Diploma in Data Science, Data Science

  2019 — 2019

• The Maharaja Sayajirao University of Baroda

  Bachelor of Science (BSc), Statistics, Economics, Mathematics

  1994 — 1997

• The Maharaja Sayajirao University of Baroda

  MBA

  1998 — 2000

Skills

• Consulting
• Customer Insight
• Analytics
• Business Strategy
• Primary Research
• Team Management
• Quantitative Research
• Leadership
• Advertising Research
• Competitive Analysis
• Market Intelligence
• Marketing
• Crm
• Business Analysis
• Market Research
• Business Development
• Pricing Strategy
• Management
• Business Intelligence
• Analysis
• Market Analysis
• Data Analysis
• Strategic Planning
• Segmentation
• Competitive Intelligence
• Marketing Strategy
• Project Management
• Fmcg
• Strategy
• Consumer Behaviour
• Strategic Partnerships