Nitya Shrivastava
Content Strategist | Digital Growth & Personal Brand Scaling | Influencer Marketing | Campaign Strategy | AI-Driven Strategy | Content Creator
- Role
- Digital Marketing Lead at Dhiyo Tech Private Limited
- Location
- Indore, MP, IN
- LinkedIn followers
- 500 followers
About Nitya Shrivastava
I am a growth-driven Content Strategist and Digital Marketing professional specializing in building high-impact personal brands and multi-industry digital ecosystems. I’ve led brand and campaign strategy across beauty, fintech, healthcare, astrology, hospitality, podcasts, and tech/AI creators. Scaled a personal brand to 38M+ organic reach, with multiple short-form videos surpassing 1M+ views through structured storytelling and platform-native optimization. My work spans full-funnel content strategy: from campaign architecture, scripting, and content calendars to influencer marketing, distribution planning, KPI tracking, and performance reporting. I’ve managed cross-functional teams across SEO, video production, and design to deliver measurable growth outcomes. I integrate AI-driven research and automation tools to enhance audience insights, streamline workflows, and improve strategic precision. Focused on turning brands into scalable digital assets, not just content pages.
Experience
Digital Marketing Lead
May 2024 — Present
Led brand growth and digital campaign strategy across multiple industries including beauty, fintech, healthcare, astrology, hospitality, and tech creators- Scaled a personal brand from scratch to 38M+ cumulative organic reach, with multiple reels crossing 1M+ views through strategic storytelling- Managed end-to-end influencer marketing collaborations including negotiations, content ideation, approvals, and campaign execution- Built full-funnel content strategies covering scripting, content calendars, distribution planning, and performance tracking- Managed cross-functional teams across SEO, video production, and design while delivering KPI-driven campaign reports- Leveraged AI tools and data insights to improve audience research, workflow efficiency, and campaign performance.
Education
ACAD
fashion designing , Fashion/Apparel Design
2018 — 2022
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