Nitu Khemka

About Nitu Khemka

Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Experience

1. Senior Brand Manager

   Ajio.Com

   Jan 2016 — Present · Bengaluru, IN

   E-commerce I Senior Manager Brand | Reliance Retail Ltd (AJIO.com), Bangalore | Jan 2016 – PresentPortfolio (2016–2020): Indie – OR & SOR | Sarees, Apparel, Accessories, Jewellery & Home Portfolio (2021–2022): Indie – OR & MP | Accessories, Jewellery & Home TextilesBrand (2022–Present): Indie Picks (Private Label) – OR & MP | Sarees & Apparel (Authentic & Inspired)Indie Picks, AJIO’s exclusive ethnic wear label, was launched in 2016 to celebrate India’s textile heritage. From 2016 to 2020, it followed an OR+SOR inventory model, curating fashion & furnishings. By 2021, the brand transitioned to a marketplace-led private label, with 80% of business via marketplace and 20% via inventory, shifting from multi-category offerings to a sharper focus on ethnic apparel, led by sarees and garments.Link: role includes,• Oversaw brand & private label ops across MP, SOR & Outright, managing multi-category portfolios.• Scaled categories via strategic selection, curated catalogues & targeted marketing campaigns.• Negotiated commercials, optimized pricing & supported P&L planning for sustainable profitability.• Built vendor ties with 50+ artisans, manufacturers & emerging brands, ensuring long-term partnerships.• Drove onboarding, business development & marketplace growth through structured partnerships.• Procured to OTB targets, managing inventory, replenishment & minimizing overstock for efficiency.• Enhanced digital merchandising via audits, improved discoverability & refreshed landing pages.• Spearheaded launch of Home category (2018, Buy & SOR), expanded to Marketplace (2021) with growth.• Rolled out Home to Avantra offline stores in 2022, ensuring a smooth omni-channel transition.• Boosted sales & profitability through data-driven, sustainable strategies & promotional initiatives.• Translated consumer insights into actionable growth strategies, aligning assortment with trends.

Education

• National High School, Kolkatta

  B.Com from South City College Kolkatta

  1995 — 1997

• South city Kolkatta

  Bachelor of Commerce - BCom, Business/Commerce, General

Skills

• Wovens
• E-Commerce
• Negotiation
• Trend
• Supply Chain Management
• Inventory Management
• Word Press
• Social Media Optimization and Marketing
• Visual Merchandising
• Styling
• Trend Analysis
• Retail
• Search Engine Marketing (Sem)
• Management
• Pattern
• Textile Industry
• Search Engine Optimization (SEO)
• Fashion Design
• Google Web Master Tool and Analytics
• Sales
• Textiles
• Fashion
• Sourcing
• Marketing
• Market Research
• Apparel
• Store Management
• Competitor and Site Analysis
• Denim
• Knitwear
• Merchandising