Nitu Jaiswal
Head - Sales & Business Development (B2B, E-Commerce, CSD, Brand Shops & Loyalty) at Orient Electric
- Role
- Head - Sales & Business Development (B2b, E-commerce, Csd, Brand Shops & Loyalty Program) at Orient Electric
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Nitu Jaiswal
A dynamic Sales & Marketing professional offering about 22 years of strategic and tactical leadership experience in executing sales & marketing (Traditional and Digital) function across Retail (Offline and Online), E-Commerce, FMCG, Consumer Durables, Home Appliances, and Office Supplies with P&L responsibility
Experience
Head - Sales & Business Development (B2b, E-commerce, Csd, Brand Shops & Loyalty Program)
May 2018 — Present · New Delhi, IN
Pioneering strategic planning to ensure sustainable business growth and expansion resulting in strong double digit sales growth in all verticals\\\\n• Managing targeted marketing (ATL, Digital, and Social), customer engagement, and developing business solutions as an enabler for generating business\\\\n• Establishing channel wise sales operations and business processes, use technology for scaling up\\\\n• Creating innovative new product launch strategies in premium and lifestyle categories exclusively through E-Commerce platforms\\\\n• Digitization of Retailer Loyalty Program to generate end to end traceability & visibility of channel and last mile secondary sales\\\\n• New channel development for B2B in Corporate, Healthcare, Hospitality and Manufacturing segment and GEM for Govt sector\\\\n• Driving sales & operations efficiency in all Brand Shops, resulting in complete turnaround of P&L for both Franchise partner and the Company.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
LBSIMT
PGDBM
Delhi University
M.Sc, CSIR JRF/NET Scholarship
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