Nitish Nayak

Digital Marketing Specialist @CITTA (Lexicon Lifestyle - A Lexicon Group Enterprise)

Pune, IN

Working on End to End Marketing Plan including Paid Campaign, Social Media Strategy, Creative Strategy and developed website on Shopify from scratch. Developed a Shopify website from scratch. Including purchasing the theme, Integration of payment gateway, Shiprocket, Unicommerce and other functional apps. Created complete funnel (TOF, MOF, and BOF) for the conversion-based campaign, domain verification, prioritizes all the custom events and integrated CAPI for better tracking after iOS 14 updates. Doing Competitor Research and Content Planning for Social Media (Instagram and Facebook), Repurpose the content as per the requirement for different goals. Guiding the Content Team to create content for retention and upsell. Create Custom Audience and Lookalike Audience based on pixel data for Remarketing. Benchmarking, tracking & measuring campaigns effectiveness to report important metrics like CTR, Avg. CPC, Frequency, Quality Ranking, Unique Link Clicks, Add to Cart, Initial Checkout, Conversion Rate, Cost per Acquisition, ROI. Working closely with designers to create creatives for Social Media for better engagement and for the Paid campaigns for better conversions.

Dr. B. R. Ambedkar University, Agra

Bachelor in Science