Nitish Kumar

About Nitish Kumar

At the forefront of BARC India\'s Centre of Excellence, my focus on strategic programs and competency building is propelled by a robust background in leading technology initiatives. The role leverages my expertise in audience measurement and the introduction of new technologies, honed through spearheading critical projects in IoT and data collection, and pioneering Android-based applications.The commitment to fostering innovation within the media and data industry is evident through the successful implementation of automation and ERP systems, which significantly enhanced operational efficiency. Our team\'s dedication to modernizing data centers and managing stakeholder relations has established a strong foundation for continued growth and technological advancement at BARC India.

Experience

1. Global Practice Head Technology

   Tata Elxsi

   Dec 2024 — Present

   I lead Tata Elxsi’s global technology practice across Media & Communication, Data & GenAI, CVM, Cloud, Multiscreen Measurement and Enterprise Applications, OSS/BSS, delivering innovation-driven solutions across EMEA and APAC.My scope includes GTM strategy, solution portfolio leadership, partner ecosystem development, and talent capability uplift. I drive impactful transformation initiatives across OTT, broadcast, Cross Screen measurement, 5G, IoT, and content platforms while also leading enterprise enablement through Salesforce, Microsoft, ServiceNow, Databricks, Cloudera, Informatica, UiPath, Automation Anywhere, Tableau, and Power BI ecosystems.I’m deeply invested in Generative AI and Data strategy, enabling AI-powered automation in Media & Teclo,Cognative insights generation, and personalized digital experiences. Through close alignment with sales, delivery, and L&D, I ensure the organization stays future-ready with scalable, outcome-focused offerings.Let’s connect if you’re building something bold — in GenAI, data, or digital strategy.

Education

• Indian Institute of Management, Calcutta

  MBA - Master of Business Administration, Business Administration and Management, General

• Centre for Development of Advanced Computing (C-DAC)

  Post Graduate Diploma, Wireless technology and applications

• Jaypee University of Information Technology

  Bachelor of Technology (B.Tech.)

Skills

• Business Process Improvement
• Middleware
• Network Design
• Mpeg2
• Dvb
• Mobile Devices
• Computer Network Operations
• Vod
• Team Management
• Digital Tv
• Internet Protocol (Ip)
• Ip
• Satellite
• Gsm
• Project Management
• Iptv
• Requirements Analysis
• Vendor Management
• Transmission
• Value-Added Services (Vas)
• Telecommunications
• Set Top Box
• Satellite Communications
• Vas
• Networking
• Epg
• Mpeg-4
• Management