Niti Sachdeva
Growth Marketing Manager @ZS
Signup · Get unlimited contacts
WORK HISTORY
Growth Marketing Manager @ZS
CA
1) Strategize and design end-to-end marketing campaigns for ZS AI products, focusing on demand generation and growth marketing strategies to drive customer acquisition and engagement.2) Define product positioning and develop compelling messaging, grounded in market research, to align with customer needs and pain points.3) Strategize, design, and Lead demand generation efforts, designing integrated campaigns that combine digital marketing, ABM, content, and field marketing to build a strong pipeline of sales-qualified leads and enhance brand visibility.3) Collaborate with cross-functional teams (Sales, Product, Customer Success) to ensure successful product launches and seamless execution of integrated marketing programs.4) Leverage data-driven insights to continuously optimize campaign performance, refining strategies for more targeted outreach and deeper customer engagement.5) Align marketing initiatives with product and business goals, ensuring campaigns contribute to customer acquisition, retention, and overall business success.Experienced using tools and platforms such as ChatGPT, Gemini, Perplexity, Medium, Power BI, Adobe analytics, and more
EDUCATION
Delhi University
Bachelors of commerce, Commerce
Kellogg Executive Education
Accelerated Marketing Leadership Program, Marketing
All India Management Association (AIMA)
Post Graduate Diploma in HR Management, Human Resource
Executive MBA in Marketing-Alliance Business School
MBA, Marketing/Marketing Management, General
SKILLS
ABOUT NITI SACHDEVA
At ZS, I lead the go-to-market strategy for our AI product portfolio, with a strong focus on customer centricity. I start by defining our ideal customer profiles (ICP) and buyer personas, using these insights to craft compelling messaging and differentiated positioning. From there, I design integrated marketing programs that blend digital marketing, account-based marketing (ABM), content campaigns, events, and webinars, all aimed at driving brand awareness and generating a strong pipeline of sales-qualified leads and opportunities. A critical part of my role also involves enabling the sales team and continually measuring outcomes to optimize performance. I also manage a high-performing marketing team, ensuring we work collaboratively to execute our GTM strategy and achieve our goals. Before ZS, at Genpact, I led a CFO program that turned a $2M budget into a $1.2B qualified pipeline. I collaborated closely with leadership to align marketing initiatives with business goals and led vertical marketing for High-Tech, Manufacturing, and Media. I also managed a team of talented marketers, guiding them through campaign execution and performance tracking. Additionally, I drove industry analyst relations and managed partner marketing campaigns with firms like Deloitte and Anaplan to extend our reach. At Accenture, I honed my skills in account-based and multi-touch marketing, focusing on driving pipeline growth for Healthcare and Public Service clients. I recently completed the Kellogg Accelerated Marketing Leadership Program (2024), enhancing my strategic and leadership abilities. Core skills: GTM planning, demand generation, ABM, integrated marketing, analytics, sales enablement, and demand management—with a strong focus on measurable growth. I also bring expertise in leading teams to deliver results and drive continuous improvement. Hands-on experience with MarTech tools, including Salesforce, Marketo, 6sense, HubSpot, and Power BI, and more I am passionate about building strategic marketing programs that drive results and continuously improving them using data.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.