Nitin Verma
Ecommerce & Performance Marketing Expert Amazon, Google Ads & Meta Ads @Santevia
Signup · Get unlimited contacts
WORK HISTORY
Ecommerce & Performance Marketing Expert Amazon, Google Ads & Meta Ads @Santevia
Delta, BC, CA
Results-driven Ecommerce and Performance Marketing Specialist with end-to-end ownership of revenue growth across Amazon and D2C channels. Experienced in scaling brands across Amazon (US, UK, CA) and leading full-funnel advertising strategies across Google Ads and Meta Ads.Promoted to manage cross-channel paid media, driving consistent growth, efficiency, and profitability. Delivered 30%+ YoY Amazon growth while increasing ad spend by 40% and improving efficiency by 35%, alongside achieving 100% of D2C and Amazon revenue targets.Key Highlights & Expertise:• Led complete advertising strategy and execution across Amazon, Google Ads, and Meta Ads• Launched 100+ high-performing ad campaigns monthly across multiple markets (US, UK, CA)• Managed and optimized Google Performance Max and Search campaigns for scalable growth• Restructured Meta Ads account using advanced frameworks (including Meta’s algorithm updates) to improve performance and scalability• Collaborated with Meta account representatives bi-weekly to refine growth strategies and unlock new opportunities• Increased ads spend across Google and Meta while maintaining strong efficiency and profitability• Maintained target MER/ROAS benchmarks, while driving new customer acquisition• Improved contribution margins across both D2C and Amazon through efficient media buying• Owned full Amazon PPC lifecycle: keyword research, campaign optimization, scaling, and reporting• Successfully launched new products and built listings optimized for SEO and conversion• Acted as the single point of contact for all Amazon operations including Seller Central support• Led all sales campaign planning and execution across channels, ensuring alignment with revenue goals• Reported weekly performance metrics to leadership, including revenue, ad spend, CAC, efficiency, and growth insights• Continuously tested creatives, audiences, and bidding strategies to improve performance and scale
EDUCATION
Ramrao Adik Institute of Technology
Bachelor of Engineering (B.E.), Electrical and Electronics Engineering
Thompson Rivers University
Post Baccalaureate in Marketing , Marketing
ABOUT NITIN VERMA
As a digital marketer with a proven track record of driving business growth through performance marketing campaigns, I have honed my skills in optimizing online advertising strategies across multiple platforms. As a former Co-Founder and Marketing Strategist at Vaprus Inc, I delivered a 285% increase in daily website visits by strategically optimizing Google Ads, Facebook Ads, and Instagram Ads. I also developed customer segmentation and targeting strategies to increase sales by 20%, directing campaigns to exact customer profiles based on their pain points. Additionally, I have experience optimizing webpages for SEO and monitoring content across digital and web properties for accuracy.My current experience with Moppy Cleaning involved developing various marketing initiatives to create digital visibility and build a new brand identity. With a Post-Baccalaureate in Marketing from Thompson Rivers University and certifications in Google Digital Marketing, Google Analytics, and Hootsuite Social Media Marketing, I have a solid foundation in marketing and data analytics.I am currently open to roles in Digital Marketing, Performance Marketing and eCommerce. If you have any questions or would like to review my resume please feel free to connect!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.