Nitin Sablok

About Nitin Sablok

Product leader with 19+ years at the intersection of AI, engineering, and business growth. At Meta, I lead the charge in transforming how creative and advertising experiences are built using generative AI—launching category-defining products at global scale. Previously, I scaled a SaaS startup from 5 to 80 people, driving multi-million dollar ARR. I specialize in building high-performing teams, shaping product strategy, and delivering real-world impact through innovation. Always energized by bold bets and zero-to-one opportunities.

Experience

1. Genai Product Lead Image & Video Ad Creatives & Formats

   Meta

   Nov 2022 — Present · Menlo Park, CA, US

   Driving the future of advertising by building GenAI-native tools that power creative generation at scale—serving billions in ad revenue across Meta’s ecosystem. Operate at the intersection of GenAI research and advertiser utility—crafting experiences that are fast, flexible, and effective.

Education

• Stanford University

  Executive Education, Machine Learning (ML)

• Cornell University

  Executive Education, Customer Focused Product & Service Design

• Thapar Institute of Engineering & Technology

  Bachelor of Engineering - BE, Electronics - Instrumentation & Controls

  2006

• Northwestern University - Kellogg School of Management

  Executive Education, Product Strategy

Skills

• Visual Studio
• Sql
• Asp.net
• C#
• .net
• Web Development
• Business Analysis
• Ado.net
• Sharepoint Designer
• Performancepoint
• Software Project Management
• Asp.net Mvc
• Javascript
• Ssis
• Sql Server
• Moss 2007
• Microsoft Office Sharepoint Server
• Jquery
• Infopath
• Entity Framework
• Web Applications
• Css
• Ssrs
• Sharepoint
• Testing
• Soa
• Requirements Analysis
• Design Patterns
• Software Development
• Xml
• Database Design
• Business Process
• Business Intelligence
• Web Parts
• Application Development
• Html
• Sdlc
• Xslt
• Iis
• Nhibernate