Nitin Kulshreshtha
Director - Marketing & Business - Faces Canada @Purplle.com
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WORK HISTORY
Director - Marketing & Business - Faces Canada @Purplle.com
Mumbai, IN
Role: Director - Marketing & Business|400 Cr+ Makeup & Skincare Brand | Reporting to Founder (Purplle.com)Driving Business & P&L: Grew the brand from 160 Cr(FY21) to 420 Cr+ revenue(FY23): 163% growth in 2 years while significantly improving bottom-line taking the business close to profitabilityPortfolio Owner: Portfolio of 100+ products|600+SKUs|25+ subcategories across Lips/Eyes/Face/Nails/SkincareBrand Growth Strategy: Developed a differentiated proposition of ‘Comfortable Makeup’ (#AgainstUncomfortableBeauty). Grew the brand by 1.5x in terms of brand awareness and 2x in terms of consideration in 2 yearsCommunication Development: Building compelling communication with 95%+ persuasion & branding scoresChannel Growth Plans: Managing business across multiple channels – 1500+Beauty Advisor Stores / MT/ Exclusive Brand Stores / Non Assisted Cosmetic Stores / Ecom / D2C business (own website)New Product Pipeline: 40+ launches in 2 years. New Comfy Matte Franchise added 50Cr business in 1 yearConsumer Insighting: Building a bank of consumer insights – across various categories/ sub categoriesDigital/Ecom Business: Grew the digital business contribution from 20% to 40% in 2 years across Ecom platforms Team Management: Managing a team of 8 people
EDUCATION
Indian Institute of Foreign Trade
Master of Business Administration (MBA), Marketing
Motivational Pathway
Bachelor of Technology (BTech), Information Technology
SKILLS
ABOUT NITIN KULSHRESHTHA
Amidst establishing a school for under privileged village children, directing plays and gathering knowledge on astronomy, I have developed myself into a versatile marketer with about 15 years of experience in formulating brand strategy and product innovations – across categories like Makeup & Beauty, Male grooming, Foods, Bath care & Shopper marketing. I am passionate about creating effective solutions that solve genuine consumer problems
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