Nitin Kulshreshtha
Director, Marketing & Business - Faces Canada (Purplle.com)| Ex Marico & ITC | Astrophysics and Theatre enthusiast
- Role
- Director - Marketing & Business - Faces Canada at Purplle.com
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Nitin Kulshreshtha
Amidst establishing a school for under privileged village children, directing plays and gathering knowledge on astronomy, I have developed myself into a versatile marketer with about 15 years of experience in formulating brand strategy and product innovations – across categories like Makeup & Beauty, Male grooming, Foods, Bath care & Shopper marketing. I am passionate about creating effective solutions that solve genuine consumer problems
Experience
Director - Marketing & Business - Faces Canada
Dec 2022 — Present · Mumbai, IN
Role: Director - Marketing & Business|400 Cr+ Makeup & Skincare Brand | Reporting to Founder (Purplle.com)Driving Business & P&L: Grew the brand from 160 Cr(FY21) to 420 Cr+ revenue(FY23): 163% growth in 2 years while significantly improving bottom-line taking the business close to profitabilityPortfolio Owner: Portfolio of 100+ products|600+SKUs|25+ subcategories across Lips/Eyes/Face/Nails/SkincareBrand Growth Strategy: Developed a differentiated proposition of ‘Comfortable Makeup’ (#AgainstUncomfortableBeauty). Grew the brand by 1.5x in terms of brand awareness and 2x in terms of consideration in 2 yearsCommunication Development: Building compelling communication with 95%+ persuasion & branding scoresChannel Growth Plans: Managing business across multiple channels – 1500+Beauty Advisor Stores / MT/ Exclusive Brand Stores / Non Assisted Cosmetic Stores / Ecom / D2C business (own website)New Product Pipeline: 40+ launches in 2 years. New Comfy Matte Franchise added 50Cr business in 1 yearConsumer Insighting: Building a bank of consumer insights – across various categories/ sub categoriesDigital/Ecom Business: Grew the digital business contribution from 20% to 40% in 2 years across Ecom platforms Team Management: Managing a team of 8 people
Education
Indian Institute of Foreign Trade
Master of Business Administration (MBA), Marketing
2009 — 2011
Motivational Pathway
Bachelor of Technology (BTech), Information Technology
2004 — 2008
Skills
- International Trade
- Shopper Marketing
- Brand Management
- International Business
- Strategy
- Market Research
- International Marketing
- Personal Care
- Project Management
- Supply Chain Management
- Marketing Research
- Marketing
- Fmcg
- Marketing Management
- Market Analysis
- Product Development
- Sales Management
- Business Strategy
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