Nitin Koli
Sr. Digital Marketing Executive in Pharmaceutical & Nutraceutical Company | MBA in Marketing | E-Commerce | Social Media | Google Ads
- Role
- Sr Digital Marketing Executive at Prg Pharma Pvt Ltd - India
- Location
- New Delhi, IN
- LinkedIn followers
- 500 followers
About Nitin Koli
Digital Marketing Specialist and a strong background with a passion for Digital…
Experience
Sr Digital Marketing Executive
May 2023 — Present
Meta Ads: Managing Meta (Facebook) Ads, including Advantage Shopping Ads, carousel ads, remarketing campaigns, lookalike audiences, and custom audience creation.• Google Ads: Managing Google Ads, particularly in Performance Max campaigns and linking with Merchant Center for automated Shopping Ads.• Google Analytics: Implementing and utilizing Google Analytics 4.0 to measure sales metrics, attribution modeling, and campaign performance analysis.• Affiliates Management: Ability to strategize and execute Cost Per Sale (CPS), Cost Per View (CPV), and Cost Per Thousand Impressions (CPM) ads through affiliate networks.• Shopify: Extensive hands-on experience with Shopify, including setup, optimization, and integration with various marketing tools and platforms.• Search Engine Optimization (SEO): Optimizing website content and structure to improve organic search engine rankings, and analyzing website performance using SEO tools.• Campaign Objectives: Define clear and measurable campaign objectives, such as lead generation, conversion rates, or website traffic increase.• Online Advertising: Managing online advertising campaigns on platforms like Google Ads, social media ads, and display networks to reach the target audience and drive conversions.• WhatsApp Marketing: Ability to plan, execute, and optimize WhatsApp marketing campaigns to engage with customers effectively.• Automation Tools: Automation marketing tools like Clevertap or similar platforms to streamline campaigns, personalize customer experiences, and optimize marketing efforts.• Data Analysis and Reporting: Utilizing analytics tools to track and analyse website traffic, user behaviour, and other key performance indicators. Generating regular reports, analyzing data, and presenting insights to make data-driven decisions.• Performance Tracking: Monitor key performance indicators (KPIs) such as CTR, conversion rate, bounce rate, and ROI regularly.
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