Nitin H P

About Nitin H P

Two decades of experience in the field of information technology.• Proficient in project management & delivery, digital marketing, internal communications, marketing automation, marketing operations, demand generation, SEO & SEM.• Experience crafting ABM strategy and implementation.• Possess techno-functional skills in program managing large website development & digital transformation projects, microsites, marketing & communication campaigns and events.• Worked with virtual teams in various geographies with an onsite-offshore model.• People management experience in a large corporate organization & a digital marketing agency.• Experienced in building business strategies for projects to cater to the business requirements.• Experienced in building website personalization & marketing strategies for corporate websites.• Hands-on experience working on different content management system (CMS) platforms.• Experienced in managing CRM & marketing automation implementations.• Data privacy expert with experience in handling data privacy & GDPR related requirement for marketing.• Experienced in risk management and mitigating them effectively.• Experienced in handling complete software development life cycle (SDLC) of complex website development, migration & digital transformation projects in waterfall, V and agile methodologies.• Leading the design, development and conceptualization of RFP microsites to support large deals as a deal influencer.• Agency/Vendor management experience in large corporate organizations.• An effective communicator with excellent relationship building, interpersonal & stakeholder management skills.

Experience

1. Director - Martech & Digital

   Wipro

   Jul 2024 — Present · Bengaluru, IN

   Leads the Marketing Technology (MarTech) & Digital team within Wipro\'s Strategic Marketing function.• Drives Account-Based Marketing (ABM) initiatives.• Develops and implements the technology road map for the Strategic Marketing team.• Executes performance marketing and demand generation campaigns through various tactics and channels.• Heads the campaigns team, strategizing and executing campaigns using diverse digital tactics such as content syndication, Geo-Fencing, IP Targeting, and Programmatic ads.• Manages a team responsible for Wipro\'s corporate website, overseeing technology, editorial, UI/UX, operations, support and development, personalization, infrastructure, web security, web analytics, content management, and Digital Asset Management (DAM).• Directs SEO activities for the corporate website.• Oversees a team managing marketing CRM (Salesforce) and marketing automation (Marketo) platforms and related activities.• Acts as the Data Privacy Champion for Marketing, ensuring GDPR compliance and conducting data privacy audits.• Manages the integration of marketing applications with Wipro\'s internal tools and platforms.• Collaborates with, mentors, and guides cross-functional teams and various industry, services, and Geo marketing managers on lead generation and demand generation initiatives.• Onboards new vendors and platforms to enhance the digital and technology adoption within the marketing function.

Education

• University of Mysore

  Bachelor of Engineering, Mechanical Engineering

  1997 — 2001

Skills

• Sharepoint Designer
• Team Management
• Web Content Management
• Graphic Design
• Web Content Production
• Business Intelligence
• Photoshop
• Flash
• Sql
• Visio
• Database Management
• Leadership
• Microsoft Sql Server
• Joomla
• Requirements Analysis
• Corporate Communications
• Strategy
• Web 2.0
• Html
• Software Project Management
• Dreamweaver
• Sharepoint
• Web Development
• Management
• Access
• Project Management
• Content Management
• Content Development
• Javascript
• Analytics
• Windows
• Marketing
• Database Admin
• Program Management
• Cms