Nitin Daga
Manager- ITC limited
- Role
- Manager - Marketing Services at ITC Limited
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
Experience
Manager - Marketing Services
Mar 2022 — Present · Kolkata, IN
Handling the BTL activations and consumer insight generation for ITC\'s Tobacco brands Pan India.BTL Activation, Strategic marketing communication input across India to build brands awareness and recall in coordination with Brand Managers and Branch Managers, Managing a budget of 80cr + annually for the program.Consumer Insight Generation: Manage round the year consumer contact and insight generation program with an overall annual reach of > 5mn, through an on fields 3rd party team of personnel, and the use of analytical tools for processing their volume of data. Agency Handling: Formularization of checks and balances to drive the program effectively and efficiently in the market through the 3rd party agencies.People Management: Providing manpower and technical support to successfully implement organisational objectives.Technology: Use of new age technology to perform value added activities and make the process leaner and more agile.
Education
Seth G. L. Bihani S. D. (PG) College
Bachelor of Commerce - BCom, Business Administration and Management, General
2001 — 2006
Skills
- Management
- Sales
- Market Research
- Fmcg
- Competitive Analysis
- Team Management
- Business Development
- Distributed Team Management
- Sales Operations
- Key Account Management
- Sales Management
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