Nitin Arora

Data Analyst @Co-operators

Guelph, ON, CA

Deliver automated client targeting lists by translating complex business logic into SQL queries.• Build dashboards and reporting in Power BI/Azure Synapse to provide leadership with actionable insights.• Support campaign testing by designing and monitoring control groups to measure impact.• Handle ad-hoc data requests from marketing and business partners with quick turnaround and accuracy.• Optimize existing workflows by improving SQL logic, data validation checks, and process documentation.• Collaborate with cross-functional teams (marketing, analytics) to align data solutions with business needs.• Contribute to shifting from siloed execution to a coordinated, data-driven marketing approach across the organization.• Present findings to non-technical stakeholders, ensuring clarity and business relevance.