Nitin Arora

Product Manager - Digital @EE

London, GB

Brought in to lead Digital optimisations across the Web and Backend for App to bring new features, propositions and improvements. Optimising Digital browse and purchase journeys across PLP, PDP, Checkout and post purchase confirmations and comms- Leading the optimisation roadmap, Product vision and strategy - Leading multiple remit assigned squads each of which composed of 15+ team members consisting of design, development (FE and BE), QA and delivery- Defined the AB testing strategy, process and best practice across the digital domain - implementation of major business critical propositions EE One and Safer Sims (Parental solution for Kids & Teens)- Led the Digital E2E Product facilitation and implementation of technical delivery of the Safer Sims proposition- Data led professional using GA4 and Content square to turn customer problems into solutions driving the core KPIs forwards.

University of Hertfordshire

Business/Managerial Economics