Nitika Gupta
Director, Digital Strategy @McCANN Canada
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WORK HISTORY
Director, Digital Strategy @McCANN Canada
Toronto, ON, CA
EDUCATION
Delhi University
BA (Hons.) Bachelor of Mass Media and Mass Communication
University of Melbourne
Master of Marketing Communications
MICA | The School of Ideas
Post Graduate Certificate, Digital Marketing and Communication
ABOUT NITIKA GUPTA
I help businesses grow by turning marketing strategies into measurable impact. With 9+ years of experience at Google, fast-growing SaaS companies, and agencies, I’ve led campaigns that build brand trust, drive demand, and accelerate revenue.I create integrated marketing approaches that connect creativity with data—whether through email, content, social, paid media, events, or experiential channels—ensuring every initiative contributes to growth and stronger customer relationships.From shaping brand strategy to leading complex campaigns across teams, I thrive on transforming ambiguity into clear, actionable plans that deliver high-performing results and meaningful experiences for customers.
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