Nitika Dhawan

About Nitika Dhawan

With over 25 years of experience in corporate communications and brand marketing, I currently serve as Associate Vice President and Head of Corporate Communications at SRF Limited. My work focuses on brand and identity positioning, with a strong emphasis on ESG-led initiatives, including the launch of sustainability reports for key business verticals. Collaborating with teams across SRF, I have contributed to the company\'s transformation into a technology-driven chemicals conglomerate. My role also involves supporting initiatives under the SRF Foundation, aligning organizational goals with impactful social responsibility efforts.

Experience

1. Associate Vice President & Head of Corporate Communications

   Srf Limited

   Oct 2019 — Present · Gurugram, IN

   Some of my proudest achievements in this role have been in the realm of #brand and #identity positioning and #ESG led initiatives- Over the past four years, we have witnessed a 100% shift in brand positioning from a technical textiles company to a technology-based chemicals conglomerate.Some of the ESG-led initiatives undertaken, include- developing the first-ever Packaging Films Business’ Sustainability Report. Also, the first in the plastics packaging industry- timely development and release of the Chemicals Business’ Sustainability Report.Apart from these initiatives, I have been actively involved with the initiatives undertaken by SRF\'s social wing, the SRF Foundation. Some of the important projects that I\'d like to mention include:1) Conceptualization and end-to-end management of SMARAN, an Indian classical music concert by SRF Foundation. Executed two editions of the concert, which has now been institutionalized as an annual event in New Delhi. 2) Smart Shiksha project: branding, media engagement related to an IT-enabled vehicle for digital inclusion of communities around SRF’s manufacturing locations.

Education

• Holy Child Auxilium School

  10+2, Humanities/Humanistic Studies

  1994 — 1996

• Lady Shri Ram College For Women

  Bachelor of Arts (B.A.), Political Science

  1996 — 1999

Skills

• Market Research
• Sales
• Strategic Communications
• Brand Management
• Six Sigma
• Marketing Strategy
• Public Relations
• Business Strategy
• Business Development
• Marketing
• Product Development
• Key Account Management
• New Business Development
• Marketing Communications
• Competitive Analysis
• Corporate Communications
• Strategy
• Management
• Team Management