Niti Shree
Product Marketing Manager | B2B SaaS & AI | Positioning and GTM
- Role
- Product Marketing Manager at Lightmetrics
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Niti Shree
As a product marketer, I thrive at the crossroads of innovation, marketing, and community empowerment. My journey has led me to found Offrd, an innovative online platform that disrupts business talent acquisition through challenge-based hiring, honing my skills in product management, Go-To-Market strategy, and seamless day-to-day operations.Throughout my career, I\'ve had the privilege of collaborating with startups and investors across diverse geographies, contributing to their marketing, PR, and community-building endeavors as an independent marketing and business development consultant.At BuildHQ, I embarked on an exhilarating venture, conceptualizing and executing BuildCamps - a week-long program where a curated set of professionals build and ship their internet side projects while enjoying camaraderie and networking.Currently, I proudly serve as a Product Marketing Manager at LightMetrics, wholeheartedly supporting their mission of making driving safer and more efficient for commercial fleets worldwide.My skill set is versatile, encompassing visionary product ideation and prototyping, strategic marketing planning and execution, brand positioning, PR expertise, omni-channel growth hacks, and the art of fostering thriving communities.I\'m always open to connecting with professionals and industry leaders who share a passion for driving innovation and achieving remarkable growth. Whether it\'s exploring potential collaborations, discussing industry trends, or sharing insights and experiences, I\'m eager to connect and explore how we can mutually support each other\'s endeavors. Let\'s make an impact together!
Experience
Product Marketing Manager
Jul 2023 — Present · Bengaluru, IN
As a Product Marketing Manager at LightMetrics, I play a pivotal role in communicating our solutions and brand to our stakeholders. I develop and execute marketing strategies, aligning messaging with market trends and customer needs. I create compelling marketing assets, leverage digital channels for brand amplification, and measure campaign effectiveness for ongoing optimisation. If you are a Telematics Services Provider, let\'s connect to discuss how LightMetrics\' innovative solutions can address your business needs.
Education
Jagriti Yatra
Fellowship, Entrepreneurship/Entrepreneurial Studies
Draper University
Bootcamp, Entrepreneurship/Entrepreneurial Studies
Udacity
Product Manager Nanodegree Program, Product Management
GrowthX®
Product & Growth Program
Sathyabama Institute of Science & Technology, Chennai
Bachelor of Engineering - BE, Electronics and Communication Engineering
Skills
- Strategy
- Teamwork
- Team Management
- Market Research
- C
- Microsoft Office
- Business Development
- Marketing Strategy
- Social Media Marketing
- Research
- Management
- Public Relations
- Business Strategy
- Team Leadership
- Project Management
- Start-Ups
- Marketing
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