Nithyn

About Nithyn

I am a Senior UX Researcher with 5 years of experience delivering mixed-method research across travel, ed-tech, fintech, and global consumer platforms. I specialize in combining qualitative discovery with quantitative signals to drive product strategy, feature prioritization, and post-launch evaluation. I bring strong expertise in user behavior analysis, usability testing, survey design, and research operations, with a focus on scaling research through cost-efficient workflows and stakeholder alignment. I have consistently translated complex user insights into decision-ready narratives that support product, design, analytics, and data science teams.In my current role, I lead end-to-end research across multiple product domains, delivering measurable impact on conversion, retention, and user engagement. I am particularly focused on data-informed UX, experimentation, and AI-assisted synthesis to accelerate research outputs and improve organizational adoption of insights. I am currently strengthening my analytical capabilities through formal training in data science to better quantify UX impact and support experimentation at scale.

Experience

1. Ux Researcher Ii

   MakeMyTrip

   Jan 2025 — Present

Education

• DJ Academy of Design

  B.des, Industrial Design

  2016 — 2021

• International Institute of Information Technology Bangalore

  Master of Science - MS

• Bharatiya Vidya Bhavan's

  higher secondery school, High School/Secondary Diplomas and Certificates

  2013 — 2016

• Liverpool John Moores University

  Master of Science - MS, Business Analytics