Nithyabala Sivakumar

About Nithyabala Sivakumar

Email Marketing Specialist with 4 years of expertise in creating and executing impactful…

Experience

1. Email Marketing Specialist

   Webberax Solutions Private Limited

   Jul 2021 — Present · Chennai, IN

   Hi everyone, Campaign Management Email Marketing Specialist with 3.10 years experience creating email campaigns targeting customer segments effectively to increase spending Successfully created and implemented marketing campaigns through e-marketing tools and technologies. Excellent interpersonal and team-management skills. Description Working as a marketing professional (bulk mail campaign) with using proper records (SPF,DKIM & DMARC) of consistency and quality of mails for past two years. Targeting emails to inbox on bulk email campaign with a dedicated IP\'s using PowerMTA. Know to how to improve to increase open rates,click through rates and CTOR in emails. Manage the end-to-end email production process for email deployments. Manage campaign set up, validation, execution, testing and delivery Define and execute strategies to maximize revenue through email communication Designed developed and implemented email marketing campaigns. Reviewed emails for brevity and accuracy of information. Used database systems to track generated leads. Sent emails to those people who had requested more information. Completed unsubscribe requests quickly. Ensured proper email delivery to leads. Made sure marketing messages were mobile phone friendly. IP/Domain warming Responsible for email deployment, testing, data management, deliverability, analytic reporting and adherence to established email best practices for a fast-paced interactive agency.